Car company Essay Example | Topics and Well Written Essays - 2000 words

Car company - Essay Example The political, economic, legal, ecological and technological environment has an impact on the progress of the retail business. The profit potential within the target market is promising for the company but a competitive advantage is aimed to be reached over the already established competitors through application of appropriate strategy in the marketing mix. The staffing policy of FastCar Motors is in line with the legal framework of the government and it seeks to develop and train the employees to ensure that they have knowledge on the application of technology in the care retail business to facilitate the growth of the company. The directors of the FastCar Motors comprise of the management team of the company who include the company CEO, the General Manger, Sales Manager and Human Resource Manager whose roles are stipulated in the organizational structure. The automobile industry within the UK is growing at a very fast pace with the implementation of modern technology in the production of automobiles especially sports cars such as Daimler, McLaren, Aston Martin, Rolls-Royce and Lotus. The car producers in the UK such as Toyota, Ford, Nissan and Honda have established themselves in the automobile business over time despite the challenges and competition within this industry. Chatal, Haugh and Mourougane (2010) say that since the 19th century the automobile industry in the UK has developed in terms of production and export. There was notable decline in the rate of growth of the car manufacturing industry in the UK as compared to the competing companies in Japan, France and Germany before 2008. The growth of the car manufacturing industry of the UK began to be experienced after 2008 with the country being rated among the producers of large car volumes. This is in contrast to the early 1980s when many British car manufacturers were owned by foreign firms. The UK car manufacturing industry can therefore be